Silicone wristbands are they a fad ?

Since Lance Armstrong started mania silicone wristband with the release of his yellow "Live Strong" wristbands, millions of people around the world have discovered a new and effective way to support their favorite causes. Today, almost every color imaginable can be found on these ubiquitous silicone bracelets, each performing a part of consciousness for a number of diseases and causes. What does the future hold for this latest craze for society (and many others around the world) to the storm? Although silicone bracelets have become very popular, it is extremely difficult to argue that they are the height of fashion. Although the prestige factor, it is important to remember that they are made of rubber. Very few consumers are choosing to use the awareness bracelets, ball, or prom. This is not to translate these bracelets to be "cool", either.

In fact, silicone bracelets have become a "fad". A fad, by definition, is a "short-term fashion ... something that is taken with great enthusiasm for a short period, especially by many people." No doubt many people have enthusiastically welcomed the silicone bracelets. But how short is this awareness bracelet craze?A simple market analysis will reveal the silicone wristband industry division. Retail sales start to lag, but the producers are producing record amounts of silicone bracelets, no end in sight. How is this possible? Simple. It is a fad fade, but a pillar of new, efficient and cost has taken its place -  Silicone wristbands have already been shown to be effective for fundraising. Now, their fully customized cousins ​​are proving to be even more effective for various small reasons, and will make a dramatic thrust of the business offers and trade shows. Custom silicone bracelets are small-for-profit corporations and the rest as a powerful means to spread their message, promote their brand, and announcing new products or even whole new businesses.